The White Lake Area Chamber of Commerce is pleased to announce the recipients of its distinguished 2025 awards: the Legacy Award, Entrepreneur of the Year Award, Lady Laker Award, El Award, Honorary Awards, and Board of Directors Awards. The honorees were celebrated at the Chamber Annual Dinner Monday, Oct. 20 at the Curly Horse American Bistro at Double JJ Resort.
Legacy Award
Joel McCormick/McCormick Sand
The Legacy Award recognizes a person or business demonstrating a decade or more of service, leadership, and contribution to the White Lake community. This year’s recipient, Joel McCormick and McCormick Sand, represents four generations of family dedication to the area. Under Joel’s leadership, McCormick Sand has continued to grow while remaining true to its roots — expanding into convenience stores and fuel stations. While some aspects of the company have changed, the heart of who they are and the love they have for the community has not. Joel and his wife Michelle have given generously to community causes and events, while Joel also served on the Chamber’s Board of Directors. The McCormick family’s commitment to integrity, hard work, and community spirit remains a cornerstone of White Lake. Joel and Michelle are now turning their entrepreneurial energy toward the growth of their family farm as they continue to look onto the future.
Entrepreneur of the Year
Miranda Coombs, Busy Bee Café
The Entrepreneur of the Year Award honors a business whose innovation and vision have enhanced the local economy. This year’s award went to Miranda Coombs, owner of Busy Bee Café. In just a few short years, Miranda transformed a small seasonal business in The Artisan Market into a beautiful year-round café — a gathering spot loved by locals and visitors alike. After spending many years in Alaska, Miranda chose to plant her roots here in the White Lake community, bringing her strong work ethic and creativity with her. As a veteran and small business owner, she has poured her heart into growing Busy Bee Café — expanding the menu, adding desserts, custom cakes, and catering local events — all while staying true to her customers and community. Her dedication and spirit have made Busy Bee a local favorite and a shining example of how purpose and passion can build something truly special.
Lady Laker Award
Amy VanLoon
The Lady Laker Award celebrates an individual who mentors, uplifts, and serves as a guiding force for future leaders in the White Lake community. This year’s honoree, Amy VanLoon, led the White Lake Area Chamber of Commerce for 20 years with unmatched passion, grace, and dedication. Through her leadership, the Chamber became known for excellence and community trust, launching beloved initiatives such as the “Live White Lake” campaign and signature events that define the area’s spirit. Amy’s influence extends beyond her accomplishments — she has mentored countless individuals, championed collaboration, and inspired others to lead with heart. Her legacy continues to shape the Chamber and community, reminding all of us of the power of service, mentorship, and genuine connection.
El Award
Brad VanBergen
The El Award honors a community member whose involvement, leadership, and compassion reflect the spirit of the late Eleanor Polley, a former Chamber Director. This year’s recipient, Brad VanBergen, embodies that spirit through his quiet yet profound impact on the White Lake Area. A lifelong resident and Montague High School graduate, Brad founded Winberg Construction in 1996, building homes, businesses, and public spaces that shape the local landscape. Beyond his professional success, Brad has served organizations including the Chamber of Commerce, Rotary, Love INC, United Way, and St. James Lutheran Church. Known for his generosity and humility, Brad’s willingness to lend a hand — whether leading a project or helping a neighbor in need — captures what community truly means. His leadership and heart make him a deserving recipient of the El Award and a model of everyday excellence.
In her remarks, Executive Director Stephanie Ware reflected on her first year leading the Chamber:
“It’s hard to believe that I’m nearing the end of my first year as Executive Director. Stepping into this role after someone who led so faithfully for 20 years could have been intimidating — but instead, this community lifted me up. From day one, you’ve allowed me to show up as myself — to lead with heart, enthusiasm, and a deep love for this place we all call home. This past year has been one of growth, connection, and excitement. We’ve celebrated new businesses, hosted incredible events, and seen our community come together in ways that remind me why I always say this is the most magical place.”
The Chamber’s Annual Dinner not only celebrated its award recipients but also honored the shared spirit of collaboration and pride that defines the White Lake community.
